Building An Email Marketing List
Posted on May 9, 2008
Filed Under Affiliate Marketing, Email Marketing, Internet Marketing |
I was talking to an individual last night who has been trying to break into the internet marketing industry for the last few months. Discouraged, he talked about how hard it was for him to make money online. He has poured a lot of money and even more time into his venture than most normal people do and still has no results to show for his labors. He asked me how I make money doing what I do. It is simple, I have high quality email lists that I blast to on a regular basis.
Yes, my websites do quite well for me each day, but the real money in internet marketing is through capturing your visitors first and last name and their email address. Once you convince them that it is ok to give up this information, you have permission to email them as frequently as you would like. In doing so, you would ultimately send them offers that they can sign up for make you a commission each time it happens.
So the million dollar question remains, how do you build a quality email list. First, you have to have the proper software to populate a capture form on your website or blog. I use an email marketing software called Send Studio. Send Studio is a solid email marketing platform that can be used on as many websites as you would like. The reason I chose to go with Send Studio is because of the one time fee of $279. No monthly fees like other sites like AWeber or GetResponse. Each of these services cost around $20 a month, I think. They are great services, I just want to pay once and have a solid system.
Second, you have to get visitors to your site, or your capture form location. How do you do this? One, you can market your website online through various methods. You can do a ton of SEO to get your site ranked and get organic visitors. Or third, you can purchase or rent an email list to blast to yourself. Once you have access to a list of individuals who may or may not be interested in your list, you can blast them an email asking them to either visit your site, or opt into your list.
Third, you need to offer them something of value. If you don’t, good luck getting them to accept your offer to opt in. You can offer free advice about a particular subject related to your site. A PDF report about a particular subject to your site. Anything that might catch their interest and cause them to opt in will work.
Sweet, we have now established how to begin building your list. So, once you have people opting in, what do you do? You need to have a series of auto responders set up to go out to your list. These auto responders can not be sales pitch after sales pitch or you will lose the responsiveness of the email list that you have built. You need to genuinely want to show these people that you want to help them. Teach them all about the subject they want to learn. As you do, you can offer them products or services that will help them. These can be free or cost money. Offer them stuff that you, yourself have tried. This usually will get them to buy, if you have taken the time and put forth the effort to build a relationship with them. When they buy, you will receive an affiliate commission.
Over the coming months and years, you can continue to sell them over and over again providing you with a continual stream of income. Email marketing coupled with affiliate marketing is by far the most powerful form of internet marketing that there is. By leveraging its power, you too can become a master internet marketer and take your company or website to the next level.
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