Internet Marketing | Search Engine Optimization | Content Is King! Literally

Content Is King! Literally

Posted on April 22, 2008
Filed Under Affiliate Marketing, Search Engine Optimization |

I decided to take the day off today and stay home with my wife and 3 month old daughter. As I was lying next to her on the couch this morning watching Winnie The Poo, Mickey Mouse Club House, and The Wiggles, I got to thinking about her blog/website that I have been in the process of building for her over the last two months. Shortly after she was born, I decided that I would build a website that we would monetize through Google AdSense and Affiliate offers. All of the money we made off the site would go right into her money market account for her future.

Shortly after I started marketing on the internet and optimizing her website for the search engines, I came across a blog post made by Courtney Tuttle, master internet marketer. In this particular post, he taught me and every other reader about keyword sniping. I was immediately hooked! I spend the entire night re-working her website and turning it into a blog based site that would hopefully triple the money we were making on a daily basis.

As part of re-working her website, I was forced to write a whole lot more content for her particular keyword we were targeting. I wanted to make sure that each post I made was quality and that the content was valuable for people seeking information on that particular topic. To date, I have made exactly ten posts (this is what Court taught) on the site. I researched, wrote content, researched, and wrote more content. I then slept on the content that I wrote and came back the next day and revised it and made it even better and more targeted.

Boy can I say that it has paid off big time! When I logged into her Google analytics account this morning, sadly, I haven’t for a few weeks (I must repent), I noticed that I was getting search engine traffic from all sorts of random keywords strung together and long tail phrases that I had also been targeting in addition to my keyword I was sniping. I immediately Googled each phrase to see exactly where my site was sitting and why my site was ranked for such keywords. I was amazed to see how Google had pulled each word in each phrase from a particular post and ranked me for it.

This has helped me realize how important content really is and how it can get you traffic you never intended to get in the first place. This and this alone has encouraged me to continue to write new content for my daughters site, even though Courtney Tuttle suggested to leave these types of sites at ten posts. I truly believe that by continuing to add content to my daughters site, she will continue to get ranked and get traffic from the most random keywords and strengthen the main keyword we are trying to target.

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