Facebook Marketing: How Not To Get Banned From Facebook
Posted on April 9, 2008
Filed Under Facebook Marketing |
Well, over the past week, I’ve gotten some messages about people getting banned when trying to market on Facebook.
In doing some research this morning, Facebook obviously is trigger happy when it comes to banning people and deleting their profiles. They will ban you if you are “too active” on their network. This means, too many messages, friend invites, pokes, wall messages, group messaging, group postings, etc.
They initially flag you when they think you are being too active and then the big red flags come out when they dig deeper and see that you have been sending the same messages for friend invites (yes, I am guilty), same wall posts, same group messages, etc.
I could not find anything online about how much is too much. I read hundreds of posts this morning. Some people are getting banned after inviting 70 people to join their group. I read that someone got away adding about 2,000 friends before getting banned. I don’t think Facebook really has a standard that they are trying to have us abide by. They are just watching how active a Facebooker really is and what exactly it is they are saying to different people. If you are super active and are saying similar things to everyone, then you are gonna get wrung up!
This really puts a huge kink in what we are trying to accomplish with Facebook, but doesn’t shut us down completely unless we continue to be stupid!
Here is my revised Facebook / MySpace (yes, I am applying these strategies on MySpace as well) strategy…
1. Cut the number of friends that I am inviting from 45 per day to 25 per day.
2. Personalize each message for the individual. No more canned messages that are copied and pasted.
3. Invite friends all day long instead of inviting them all in the morning. Spread the 25 throughout four of five hours.
4. I will start to vary the groups that I am inviting people from and not just targeting one.
5. Try to take some of my conversations off Facebook (via email). This is for if you have a few really good friends you like to message.
6. It will probably be safe to message the whole group, once per week. I feel that anymore may attract even more attention from Facebook.
7. It will probably be safe to message all of our friends 2-3 times per month whether we are inviting them to join our group, send updates, etc.
8. Try to vary the way you talk to your friends. Using their Facebook Walls and messages equally.
If anyone else has other ideas we can keep this strategy rolling strong, please add to this list by commenting. We need all the help we can get!!!
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