Facebook Marketing Phase 2: Building Out Your Facebook Page
Posted on March 31, 2008
Filed Under Facebook Marketing |
Today I will write about the next step in your Facebook Marketing journey. Now that you have had time to create your profile and really deck it out you will start to design the beginning of your Facebook promotional tools.
- You will start by creating a page. A page is where you can, and will promote your company heavily. To create a page, begin by scrolling to the very bottom of any page you are on and click on “Advertisers”.
- On the right hand side of the page it says “Facebook Pages”. Click the grey button toward the bottom of the page that says “+Create Facebook Page”.
- You have three category options. Select “brand or product” for the highest chance of success. I usually leave it on product, but if you can select a more specific category, please do so.
- Select the name of product. This will be the name of your page, so please make sure to spell it right and use title case when typing it in.
- The first orangish box is the box for your picture. I would recommend uploading your company logo for your picture. Click Upload a Picture in the bottom left corner. You will then browse for the picture or logo you wish to use. Click “browse” and select the file you want to upload. Make sure to check the box that says you certify that you have rights to distribute the picture and click upload picture.
- Just below the blue bar at the very top of the page, you will now click on the grey tab that says “Basic Info”. Fill out the date when the business was founded.
- Right next to that, click on the “Detailed Info” tab. This is where you will put your company website, blog, forum addresses. Give a very detailed overview of the company and state your mission. Describe the products that you will be selling or services you will be offering and click save changes.
- Just to the right of the Detailed Info tab it says “Back to editing (page name)”. Click on that link.
- You are now ready to publish your page. On the right hand side of the page, you will see a box that says “This Page has not been published. To make this Page public, publish this page”. Click where it says publish this page in red and you page is now live on the Facebook network.
- Right under your Page name it says “view page”, click there.
- On the right hand column, there is a list of actions starting with “Edit Page”. Go down that list to where it says “Become a Fan”. Click that link.
- In the navigation bar of your web browser you have a pretty long URL. It should look something like, http://www.facebook.com/pages/(page name)/938378376363. Highlight this URL with your mouse, right click and select copy. You will then need to paste this URL when it asks for your group website.
Make sure that you page looks professional and has plenty of information about your company and your product or service. This is the only thing that your friends and potential customers will see on Facebook before forming an opinion about your product or service. This is your chance to steal them away from Facebook and lead them to your site to close the sale!!
Take your time, do it right, and see success!
Best of luck to you!
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