Facebook Marketing Phase 3 & 4: Building a Targeted Group and Adding Friends In Your Niche
Posted on April 11, 2008
Filed Under Facebook Marketing |
Now that we have the whole getting banned thing figured out, it is time to teach you a little more about Facebook marketing, more specifically, how to build an effective group and how to add friends from your particular niche.
- Create a group that will gather individuals in your industry or niche together. On the left hand side of the page there is a search bar. Right under that there is a list of applications. Click on the one that says “Groups”. In the top right hand corner there is a grey button that says “+ Create a New Group”. Click on that button.
Please note, groups are not for promoting a company, product, or service. If you do this, you will not succeed!
- Pick a group name that has something to do with your niche, but not your website or company name. For example, if I were creating a group for a home security company called Grey Wall Security. I would name the group something like “I Protect My Family From Intruders By… “ By doing it this way you encourage people to join and interact with each other about how they protect their families from home intruders.
- Finish filling out the rest of the information, when it asks for your website, right click the mouse and select paste. This will insert the URL to the Facebook Page you created earlier. Upload a neat picture about your niche that catches people’s interest and would cause them to click on the group.
Please remember, and I stress this; never promote your company, service, or product through your group. All you want to do is create a group of targeted individuals who have interest in the particular niche you are targeting. You will also want to create discussion and interaction any way you can in your group, but using the discussion board, wall, uploading videos, etc.
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Now it is time to start adding friends. You must also use strict caution when adding friends. If you look like you are spamming people with invitations your profile will be deleted. You must also be careful about adding too many friends at one time. If you do, Facebook will lock that feature for 48 hours and you will not be able to add any more friends until that lock is removed.
- Go through and try to find any friends from High school, College, or any other friends you have made throughout your life. Add them as you find them.
You will now start finding people with the same interests that you are trying to target. These will be your potential customers, so do this right or risk losing them.
- In the search bar on the left hand side of the page, type the keyword that you are trying to target. If I were trying to promote a home security company, I would type in “home security”. At the top of the page in the grey bar, you will see your results. When I search for home security it shows 406 people, 4 pages, 500+ groups. Each of these areas is a great place to start. I like to start with groups then move to people.
- Pick a group that has a few hundred members or more and look at all of its members. You can find the members by scrolling down the page to where it says members. You will then click “see all”.
Next to each member it says “Add To Friends”. You will click that link. This should display a message saying “Add (name) as a friend? - In the middle of this message it says “Add a Personal Message”. Unless you want to get flagged as spam, you need to send this person a message explaining why you are adding them and why they should accept your friendship.
- My messages usually consist of…
Hello (name),
I noticed that we share the same interest in (topic). I would appreciate if you would add me as a friend so we might both build our personal networks and learn from each other.
Thanks,
(Name)
This is a simple, non intrusive message and 99% of the time they will either add you as a friend or just politely decline your invitation. Very rarely will they report you as spam if you do it this way.
- Continue to do this and add about 25 friends per day. I have found that this is a safe number so you don’t get that feature locked for 48 hours and you have a fewer number of people who could mark you as spam.
Follow these steps and watch the friends start rolling in!
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