Google Bombing - Ouch!
Posted on April 2, 2008
Filed Under Article Marketing, Internet Marketing, Search Engine Optimization |
Where in the crap have I been? Do I live in the freaking stone age? This morning I just learned about a concept that is very important to Search Engine Optimization. It is called Google Bombing! Up until recently, it was a best practice to have external links pointing at your website with the exact same anchor text. Meaning, if I were going to link to this blog, I would use the anchor text “Internet Marketing” whenever I linked to my site. I don’t know when Google made this change, but as of today, for both me and you, THIS IS BAD!!!
You are going to want to mix things up in both terms of anchor text and where you are getting your links from. If I were targeting the word “Internet Marketing”, I would possibly use the following words as my anchor text.
- Internet Marketing
- Powerful Internet Marketing
- Internet Marketing Techniques
- Easy Internet Marketing
- Make Money With Internet Marketing
- Boost Traffic With Internet Marketing
You get the picture. If you need help finding good variations of your keywords, you can use the Google Keyword Tool. It has become my best friend as of late.
So, you need to start varying the anchor text, but still have the keyword that you are targeting in the phrase. This will give your website more credibility and power in the Google ranking system. You must also start varying where you are getting links from. You should have a balanced mix of Article Marketing, directory submission, social network bookmarks, press releases, etc. Each of these will show Google that you are not trying to side step their rules. You need to be a team player and follow the rules and Google will reward you.
This is some crazy stuff, but it doesn’t surprise me in the least. Google is always changing things in their algorithm to penalize those SEO’s who are just spamming the crap out of everything. It just means that you and I have a lot of work to do on our sites and in getting new varied links coming back to our site. I will continue to post about Google Bombing as I learn more.
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