Internet Marketing | Search Engine Optimization | Hub Pages - An Internet Marketing and SEO Tool

Hub Pages - An Internet Marketing and SEO Tool

Posted on April 16, 2008
Filed Under Internet Marketing, Search Engine Optimization |

I’ve recently started to leverage the power of Hub Pages as both an internet marketing tool and a powerful form of search engine optimization. A Hub Page is an excellent way to gain more exposure about your product or service through a website other than your own. It is also a great way to get a very specific link using your anchor text pointing back at your website.

You are probably asking, what is a Hub Page? According to the about us page at Hubpages.com, a HubPages are “the leading online publishing ecosystem with easy-to-use publishing tools, a vibrant author community and underlying revenue-maximizing infrastructure. Hubbers (HubPages authors) earn money by publishing their Hubs (content-rich Internet pages) on topics they know and love, and earn recognition among fellow Hubbers through the community-wide HubScore ranking system. The HubPages ecosystem provides a search-friendly infrastructure which drives traffic to Hubs from search engines such as Google and Yahoo, and enables Hubbers to earn revenue from industry-standard advertising vehicles such as Google AdSense, Commission Junction and the Amazon Affiliates program. All of this is provided free to Hubbers in an open online community”.

There, they said it much better than I ever could have…

So, how would one leverage the power of a Hub Page? First, you need to come up with some good content. As we all know, content is KING! You need to focus on creating content that will really help an individual like you or me. If you focus first on creating good content, the rest will come.

I like to search around the internet on the topic that I am looking to create a Hub Page about. I also like to search articles that have been published about the particular topic. I then take all of the information that I have found, clump it together, re-write everything in my own words and turn it into Hub Page content. Doing it this way will ensure that you have a really good page, with content that is interesting, unique, and can help people!

After you create your content and save it to your Hub Page, you will then want to make your page more viewer friendly. Make it fun and exciting, I like to search YouTube for a good video about the topic I just wrote about and to add to the page. If you are a video marketer, you can make a video of your own to upload to the page. You will also want to add your website to the link list. Make sure that you are using your anchor text as the name of the link. Doing so, will help your website or blog in the search engine rankings since it is a followed link.

Now that you have created your Hub Page and made it interesting and viewer friendly, how do you use this as an internet marketing tool? It is easy and Hubpages.com does most of the work for you… Once you set your Hub Page to live status, it will immediately start gaining traffic from the Hub Page network. People will find you from searching the topic you wrote about and also from the home page where your Hub will be published for the first little while. If your page is good enough and hooks your readers interests, they will most likely click on your link in the content or your links list. This will then direct them to your website or blog and you begin trying to sell them and obtain them as a customer.

Make sure, when you are building your Hub Page, that you optimize it for the search engines. Because your Hub Pages are indexed by Google, if optimized properly, you can start to gain organic search engine traffic as well as traffic Hubpages.com. When optimizing your Hub Page, make sure that your target keyword is in the title and the URL of your page. Make sure that it is also sprinkled throughout the content you wrote for the page as well. This is no different than an actual web page, when it comes to search engine optimization.

I would suggest that you don’t stop with only one Hub Page. If you are using link clusters, or groups of target keywords, which I assume that most of you are, then create a Hub Page for each keyword. The more Hub Pages you create about a certain topic, the more you look like an authority in that area and the more traffic you will gain. Not only that, you will start to diversify the anchor text links pointing back at your website or blog and make things look more natural. This is exactly what Google wants from you and everyone else on the internet.

Lastly, the great thing about these Hub Pages is, they have the ability to be edited. Even if you are new to this and create a really crappy Hub Page at first, you can go back, edit it, and make it even better. I am guilty of making some bad Hub Pages in the past, however, I have since changed my ways and am making some very high quality Hub Pages these days and the results are amazing!

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