Internet Marketing | Search Engine Optimization | Internet Marketing - Unleashing The Power of SEO and Online Media

Internet Marketing - Unleashing The Power of SEO and Online Media

Posted on February 24, 2008
Filed Under Internet Marketing, Search Engine Optimization |

Internet marketing is becoming a huge commodity in our day. The money that companies pour into online media is much greater than two years ago. I remember reading last year that in 2008, Budweiser is taking a large portion of their advertising budget and allocating it toward the internet. Traditional forms of media i.e. TV and radio are becoming less effective in reaching potential customers as more and more people get high speed internet in their homes.

There are many forms of internet marketing such as affiliate marketing, co registration, pay per click marketing, pop ups and pop unders and purchasing display advertising. Each of these forms has their advantages and disadvantages and varies in price. I have found that companies like Value Click Media offer the largest number of services listed above and deliver pretty good results. However, they tend to be very pricey, as are most other lead generation or customer acquisition companies.

If a company has a smaller advertising budget they will be better off doing some low volume pay per click marketing via Google and Yahoo AdWords and put more effort and money into optimizing their website and try to rank higher in the search engines. Just a few changes to the title tag, site description, h1 and h2 tags, keyword density, and internal linking structure and you will already be moving up in the rankings. Add few hundred to a thousand links pointing back to your website and you will most likely be on the first page of Google for the keyword(s) you are targeting.

My purpose in this post this morning is to hopefully help people realize that man cannot live by internet marketing alone! Well, maybe you can, but it isn’t the most cost effective way to build a base of customers.

I’m going to end my post with a real life example. There is a very large company here in Utah and they have a monthly internet marketing budget of $100,000. For the last three years they have been running a company that is registration based with no website optimization. They focus their efforts on affiliate marketing and co registration and average about 70,000 registrations per month and always exhaust the 100 grand budget. Recently, they redesigned their website and hired a skilled SEO to optimize their site. Last month they tripled their organic traffic from the search engines and had 140,000 registrations for the 100 grand that they spend on internet marketing. I am told that this month is already higher.

You can clearly see that there are so many weapons and ways to go about generating customers. Those who have a balanced mix of SEO and internet marketing will find themselves with more customers spending less money to acquire them.

If you would like to learn more about internet marketing and search engine optimization, please subscribe to my full RSS feed!

Related Posts

• Internet Marketing Mix
• Is There A Future In SEO? My Answer Is Yes…
• Hub Pages - An Internet Marketing and SEO Tool
• Content Is King! Literally
• Facebook Marketing Phase 3 & 4: Building a Targeted Group and Adding Friends In Your Niche

Comments

• Categories

  • Affiliate Marketing
  • Article Marketing
  • Email Marketing
  • Facebook Marketing
  • Internet Marketing
  • Lead generation
  • Pay Per Click
  • Search Engine Optimization
  • Small Business
  • Video Marketing

• 

• Join Our Mailing List Today!

  Sign up to receive continual tips, ideas, and products to boost your Internet Marketing and SEO success.

  *  First Name:
  *  Last Name:
  *  Email:
  *  Enter the security code shown: