Internet Marketing | Search Engine Optimization | Is There A Future In SEO? My Answer Is Yes…

Is There A Future In SEO? My Answer Is Yes…

Posted on May 8, 2008
Filed Under Search Engine Optimization |

Yesterday evening, I was reading a blog called ShoeMoney, some of you may have heard of it, some probably not. Apparently he did an interview about SEO and the future of the industry. In his interview he was quick to voice his opinion about SEO and how it has no future. I couldn’t disagree more! Anyone who thinks that SEO is slowly fading into the past is completely out of their mind and this is why…

Evolution of The Search Engines

Yes the search engines (especially Google) will change and evolve into something new on a continual basis. Google has changed so many things over the last few years that make it harder for black hat SEO techniques to be effective. It also put some limitation on real SEO’s and how they help their clients rank. Did we cry? Did we all throw up our hands in defeat? NO! We evolve with it and make it work again. No mater how much Google changes over the coming years, good SEO’s will adapt and continue to dominate the search engine rankings.

The Power of Link Building

Building links is always going to help a website rank. The voting system is here to stay regardless of what anybody says. It is truly the only fair way to asses how much authority a website has regarding a particular keyword(s). If you want to dominate the search engine rankings now and for years to come, you need to be building massive amounts of links to your site.

Meta Tags

Don’t see meta tags going anywhere anytime soon… These little babies are essential for telling Google exactly what your website is about. As soon as Google starts picking up links to your website, they will then go to your site and take a deeper look at things. It is then that they will asses exactly what you do and why you are there. They will categorize your site with a certain topic or keyword and you will start showing up in the search engines.

I could probably go on and on about my reasoning for this, but I’m too busy to do so. It is quite sad that one individual thinks that SEO is on its way out, because it’s just not happening. Best of luck to Mr. ShoeMoney in his endeavors.

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