Content Is King! Literally
Posted on April 22, 2008
Filed Under Affiliate Marketing, Search Engine Optimization | Leave a Comment
I decided to take the day off today and stay home with my wife and 3 month old daughter. As I was lying next to her on the couch this morning watching Winnie The Poo, Mickey Mouse Club House, and The Wiggles, I got to thinking about her blog/website that I have been in the process of building for her over the last two months. Shortly after she was born, I decided that I would build a website that we would monetize through Google AdSense and Affiliate offers. All of the money we made off the site would go right into her money market account for her future.
Shortly after I started marketing on the internet and optimizing her website for the search engines, I came across a blog post made by Courtney Tuttle, master internet marketer. In this particular post, he taught me and every other reader about keyword sniping. I was immediately hooked! I spend the entire night re-working her website and turning it into a blog based site that would hopefully triple the money we were making on a daily basis.
As part of re-working her website, I was forced to write a whole lot more content for her particular keyword we were targeting. I wanted to make sure that each post I made was quality and that the content was valuable for people seeking information on that particular topic. To date, I have made exactly ten posts (this is what Court taught) on the site. I researched, wrote content, researched, and wrote more content. I then slept on the content that I wrote and came back the next day and revised it and made it even better and more targeted.
Boy can I say that it has paid off big time! When I logged into her Google analytics account this morning, sadly, I haven’t for a few weeks (I must repent), I noticed that I was getting search engine traffic from all sorts of random keywords strung together and long tail phrases that I had also been targeting in addition to my keyword I was sniping. I immediately Googled each phrase to see exactly where my site was sitting and why my site was ranked for such keywords. I was amazed to see how Google had pulled each word in each phrase from a particular post and ranked me for it.
This has helped me realize how important content really is and how it can get you traffic you never intended to get in the first place. This and this alone has encouraged me to continue to write new content for my daughters site, even though Courtney Tuttle suggested to leave these types of sites at ten posts. I truly believe that by continuing to add content to my daughters site, she will continue to get ranked and get traffic from the most random keywords and strengthen the main keyword we are trying to target.
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Targeted Forum Posts… A Bunch of Easy Traffic
Posted on April 21, 2008
Filed Under Internet Marketing, Lead generation | Leave a Comment
When I first started marketing on the internet, I used Craigslist and Forums to build a large amount traffic to my websites in a relatively short period of time. Craigslist worked like a charm and made me a lot of money until my email addresses, URL’s, and IP addresses all got banned from their system. However forums still work for me and are a powerful way to gain targeted traffic at not cost to you.
No matter what industry or niche you may be working in, there is at least one or more forums where individuals come to talk, share ideas, get ideas, learn, receive training, and collaborate. If you find the right forum(s), you might be able to get your name, your company’s name, and your website URL in front of hundreds, even thousands of targeted individuals. There are however, rules and guidelines you must follow in each forum or you will run the risk of getting banned and ruin your credibility in the industry.
So, you are probably asking how to go about generating traffic from forums. Before you do anything, you must first have the mentality that you are not going to promote your website, company, products, or services. Doing so in a forum, will get you kicked out. You need to be there to share your knowledge with others and that is it! If you can do that, you will generate traffic in no time.
When you first enter a new forum, you will need to register with the forum to gain the ability to post new ideas and reply to others comments and questions. After you have been approved by the administrator, you will need to set up your profile. In your profile, you are given two opportunities to enter the URL to your website. Once in the actual profile and once in the about author box. Your about author box is where you will tell a little bit about you and tell people about your website. The URL’s in the about author box are not followed links, but they are active and individuals reading your forum post will be able to see them and click on them.
It is important to begin developing relationships with the members of the forms and become an “industry expert”. I would suggest that you try to post at least ten questions, comments, or answers per day for the first few days. You can then pull back to a few per week. The more posts you have the more people will trust you and they will be more interested in clicking on your URL and seeing what you have to offer. It is all about building trust with individuals and then you have got them right where you want them!
You should also not just focus on one forum. Most individuals have one or two forms they like to frequently visit. If you are restricting yourself to just one or two forums, you are missing out on a large amount of potential website visitors who could make you money! Just like anything else, this is time consuming and takes effort. But no one ever got rich without working for it! Internet marketing is a skill that need to be practiced and refined every day. It’s not a “set it and forget it” technique that will bring in thousands of dollars every day. Work hard, be persistant and you will be rewarded!
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Facebook Marketing - The Results
Posted on April 18, 2008
Filed Under Facebook Marketing, Internet Marketing | Leave a Comment
It has officially been one month since we launched our very first Facebook Marketing campaign for one of our biggest clients. Keep in mind that after we took all the time to set up the profile and campaign properly, we have only been spending about 10-15 minutes in this particular Facebook account on a daily basis.
Here is the damage…
371 Friends
224 Group Members
22 Fans of The Page
Not bad at all. I recently got word that off this campaign alone, the company did over 35 sales brining in net profits of $14,000 thus far in April.
For those of you who are haters, you can let the rest of us dominate you in the world of social media marketing, whether it be on MySpace or Facebook. We know these methods to be great internet marketing tools and hope for you to find success with them too!
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Hub Pages - An Internet Marketing and SEO Tool
Posted on April 16, 2008
Filed Under Internet Marketing, Search Engine Optimization | 3 Comments
I’ve recently started to leverage the power of Hub Pages as both an internet marketing tool and a powerful form of search engine optimization. A Hub Page is an excellent way to gain more exposure about your product or service through a website other than your own. It is also a great way to get a very specific link using your anchor text pointing back at your website.
You are probably asking, what is a Hub Page? According to the about us page at Hubpages.com, a HubPages are “the leading online publishing ecosystem with easy-to-use publishing tools, a vibrant author community and underlying revenue-maximizing infrastructure. Hubbers (HubPages authors) earn money by publishing their Hubs (content-rich Internet pages) on topics they know and love, and earn recognition among fellow Hubbers through the community-wide HubScore ranking system. The HubPages ecosystem provides a search-friendly infrastructure which drives traffic to Hubs from search engines such as Google and Yahoo, and enables Hubbers to earn revenue from industry-standard advertising vehicles such as Google AdSense, Commission Junction and the Amazon Affiliates program. All of this is provided free to Hubbers in an open online community”.
There, they said it much better than I ever could have…
So, how would one leverage the power of a Hub Page? First, you need to come up with some good content. As we all know, content is KING! You need to focus on creating content that will really help an individual like you or me. If you focus first on creating good content, the rest will come.
I like to search around the internet on the topic that I am looking to create a Hub Page about. I also like to search articles that have been published about the particular topic. I then take all of the information that I have found, clump it together, re-write everything in my own words and turn it into Hub Page content. Doing it this way will ensure that you have a really good page, with content that is interesting, unique, and can help people!
After you create your content and save it to your Hub Page, you will then want to make your page more viewer friendly. Make it fun and exciting, I like to search YouTube for a good video about the topic I just wrote about and to add to the page. If you are a video marketer, you can make a video of your own to upload to the page. You will also want to add your website to the link list. Make sure that you are using your anchor text as the name of the link. Doing so, will help your website or blog in the search engine rankings since it is a followed link.
Now that you have created your Hub Page and made it interesting and viewer friendly, how do you use this as an internet marketing tool? It is easy and Hubpages.com does most of the work for you… Once you set your Hub Page to live status, it will immediately start gaining traffic from the Hub Page network. People will find you from searching the topic you wrote about and also from the home page where your Hub will be published for the first little while. If your page is good enough and hooks your readers interests, they will most likely click on your link in the content or your links list. This will then direct them to your website or blog and you begin trying to sell them and obtain them as a customer.
Make sure, when you are building your Hub Page, that you optimize it for the search engines. Because your Hub Pages are indexed by Google, if optimized properly, you can start to gain organic search engine traffic as well as traffic Hubpages.com. When optimizing your Hub Page, make sure that your target keyword is in the title and the URL of your page. Make sure that it is also sprinkled throughout the content you wrote for the page as well. This is no different than an actual web page, when it comes to search engine optimization.
I would suggest that you don’t stop with only one Hub Page. If you are using link clusters, or groups of target keywords, which I assume that most of you are, then create a Hub Page for each keyword. The more Hub Pages you create about a certain topic, the more you look like an authority in that area and the more traffic you will gain. Not only that, you will start to diversify the anchor text links pointing back at your website or blog and make things look more natural. This is exactly what Google wants from you and everyone else on the internet.
Lastly, the great thing about these Hub Pages is, they have the ability to be edited. Even if you are new to this and create a really crappy Hub Page at first, you can go back, edit it, and make it even better. I am guilty of making some bad Hub Pages in the past, however, I have since changed my ways and am making some very high quality Hub Pages these days and the results are amazing!
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Facebook Marketing Feedback
Posted on April 15, 2008
Filed Under Facebook Marketing | 1 Comment
I have been getting a lot of feedback about our Facebook Marketing strategy. Some of it positive, but a lot of it negative. Most of the emails I have received from readers and subscribers have said that I am teaching this method of internet marketing like I am teaching it to a child. Very simple and a lot of “crap” or “junk” that they don’t need to know.
Well, when I put together the material to teach the basics of Facebook Marketing, I made it very simple and went through every step for one reason and one only, I am trying to make this understandable for business executives and directors of marketing. These individuals are most likely unfamiliar with Facebook and any other form of social media, let alone how to begin using this tool to market. I felt that if I took it step by step, that those who are familiar with Facebook could skip the simple stuff and those who are not familiar with Facebook, can have a helping hand with just about everything.
This is a very powerful tool and I hope that individuals, educated in social media and not educated in social media can find it useful. Take my knowledge, experience, and failures and do it better for yourself and your companies. Like I said in my last post, I will continue to post about Facebook Marketing and new things that I learn or things that I do wrong. In a few days, I will post a case study about our first client we have ever done this for. It’s some good stuff and very encouraging, especially for companies with a much more focused niche.
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