Internet Marketing | Search Engine Optimization | Running An Email Marketing Campaign

Running An Email Marketing Campaign

Posted on May 19, 2008
Filed Under Email Marketing, Internet Marketing |

To be completely honest with each of you, I HATE email marketing! Unless, I build my OWN email marketing lists! Email marketing is the fastest way to throw your internet marketing dollars away unless you have personally built your list and have a relationship with your readers. In that case, it will be one of the fastest ways to increase your company revenues and keep revenues high over the coming years.

There are three focal points you need to be aware of when running an email marketing campaign. I will discuss each of them in greater detail below.

Build A Quality, Responsive List

First and foremost, if you want to have success with email marketing, you need to build your own list. I’m going to be blunt, purchasing or renting an email list is a waste of money and the email addresses will be crappy! If you own a website, you need to have a lead capture form on your site collecting first and last names and an email address.

To attract these individuals and make sure that they are quality, you need to offer them something of value. When talking to other internet marketers that I know, they try to offer some free PDF report, or something like that. I just offer a load of quality information for free. That usually seems to do the job, but whatever you choose, make sure that it is of value to the end user. If you offer good advice that is valuable, your list will not only be quality, but they will be responsive to your messages! These two factors make email marketing a powerful tool and money generating machine!

Email Your List With High Quality Information Often

This is huge and very straight forward! NO BODY LIKES A SPAMMER! Yes, you will be spamming them (technically), but it will be with information that is pertaining to a certain subject that they wish to learn about. Once they give you authorization to email them, they will only put up with your emails if they are filled with good content that helps them. If not, be prepared to be marked as spam and possibly be blacklisted!

Test, Test, Test Your Email Creative

This is huge as well and the key to a successful email campaign. First thing you should know about email marketing is, you need to send all emails as the HTML version. I send emails to my lists that are only text, but set them up as an HTML email. This allows for tracking the opening of each email and which links are clicked. These two things are important to know if you plan on testing your email creative.

In testing, have at least three to four options when testing. Test each version of the email creative for at least one week to your entire list. As you compare results, you can clearly see which versions are converting the best for you. Once you have the pegged, you can make the change and make big money!

If there is one thing that I can tell you about email marketing and hope you take from this post, it is, help others and be yourself while doing it. If you act like a human being, talk like a human being in your communications to your list, always provide meaningful content in your emails, and always sign each email with your name and contact info, the members of your list will feel like they have a real friend in you. They will trust you and usually pull the trigger whenever you pitch a product or offer at them.

It is a beautiful and rewarding method of internet marketing… if done correctly!

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