Viral Video Marketing
Posted on March 30, 2008
Filed Under Internet Marketing, Search Engine Optimization, Video Marketing |
One method of internet marketing that very few people take full advantage of is video marketing. I would define video marketing as the practice of creating videos that are catchy, funny, interesting, cute, or otherwise known as “Viral” that promote your product or service. Anyone can create a video and put it on You Tube, but unless they are Viral, they will do nothing for your company.
You want your videos to be viewed by as many people as possible and hook with something interesting. This is by far one of the hardest things to accomplish with a video. If you master this, you will receive hundreds of free visitors to your website each month. There are a few ways to make this happen, but my favorites are, one, cute kids. If you have a really cute kid in your video doing something funny, you will get lots of views. The second is having someone get hurt in your videos. We as human beings are demented people. Most of the time, when people get hurt and it’s caught on video, we either laugh or it was so bad that want to watch it over and over again. These are viral videos and will capture your viewers interest.
Next, we want to lead them away from You Tube and send them your website. This is done by having your website URL in the bottom corner of your videos. Any video editing software can create this image easily for you. You will also want to conclude your video with a blank page with your URL listed four or five times in different colored fonts. This catches peoples eyes and causes them to remember your URL. You also have an “About This Video” area where you can list your URL. People will click your URL if it is listed in that area.
To submit your videos I would recommend a free service called Tube Mogul. Tube Mogul will allow your to upload your video to their site and then they will distribute your video to ten different video sites including You Tube. This will get your video 10x more exposure than you would experience just submitting your videos to You Tube. Isn’t this what you want? The best part is, it will take you the same amount of time to submit to Tube Mogul as it does to You Tube and then you get more exposure. Why wouldn’t you do it?
Lastly, if you want the most exposure, you will need to do some SEO and optimize your videos for the search engines. Make sure that the title and description have your keywords in them. These videos are like any web page, they get indexed by the search engines and even show up in searches for your keywords. You need to make sure you take the time to think and strategically create your titles and descriptions.
Video marketing is powerful and if you do it properly, you can have a flood of free traffic coming to your website every day. Go out and make a video this week and upload it to Tube Mogul. The more you do it, the better you will get. If it doesn’t work as good as you though the first time, keep at it! It will pay off!
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[…] YouTube for a good video about the topic I just wrote about and to add to the page. If you are a video marketer, you can make a video of your own to upload to the page. You will also want to add your website to […]